iMIS and MailChimp work better together
Streamline your communication workflow with this powerfulnightly SaaS service. Leveraging standard API calls the service seamlessly synchronizes iMIS contacts, communication preferences, and IQA-defined tags to Mailchimp, while simultaneously importing user interaction data back to our intuitive iMIS panels.
How it Works
Our intuitive web-based admin interface puts you in control. Easily configure settings and map technical details between your iMIS and Mailchimp systems with just a few clicks. Once established, the service runs automatically every night, silently ensuring your data remains current and consistent.
Key Features:
- User-friendly configuration dashboard
- Automated nightly data synchronization
- Comprehensive email reports after each sync
Dataflow
MailChimp
- IQA-defined list of contacts to sync.
- New contacts added; existing contacts updated.
- All iMIS communication preferences pulled into MailChimp and updated.
- IQA-defined tags to create custom segments using iMIS data.
iMIS
- IQA-defined list of contacts to sync.
- Custom panel data with MailChimp tracking data (delivered/bounce, opened, click, URL clicked).
- MailChimp contact page added to staff site individual profiles.
- (NEW) Custom IQA fields mapped to MailChimp profile fields
Data-driven marketing at it's best
Your iMIS system is a treasure trove of information that can help you better serve your members:
- Easily create targeted mailings for groups based on communication preferences from iMIS are represented as Interest Groups in MailChimp.
- Use the powerful MailChimp personalization settings confidently knowing that your mailing system has all the latest data about your members from iMIS.
- Create email marketing campaigns in MailChimp that specifically target past donors, members who haven’t renewed yet, or past attendees who haven’t registered for the conference in iMIS.
- Use the nightly sync to feed new iMIS contacts into MailChimp customer journeys to nourish prospects to become active members and attendees.
- Design email campaigns in MailChimp specific to your subsets of membership based on iMIS data.
More Details and Pricing
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